About Us
Who We are
Founded with a vision to bridge the gap between what is happening on your site and why it’s happening, we provide brands with the tools they need to understand customer activities, identify reasons behind bounce rates, and ultimately drive higher conversions.
Diversity & Inclusion
We embrace a culture that enables everyone to be themselves and feel supported to meet their full potential.
We Insist on High Standards
Our commitment to high standards drives us to continuously innovate, improve, and exceed expectations in everything we do.
We Are Transparent
From the way we present data to how we communicate with our clients, we ensure clarity and trust at every step.
Our Mission
Our mission is to simplify the complexity of web analytics and make high-quality behavioral insights accessible to businesses of all sizes. At BaxAnalytics, we believe that data should do more than just inform—it should drive results.
We aim to provide businesses with a deeper understanding of their website users, fostering smarter decisions and more meaningful connections between brands and their customers.
Helping Businesses Win
The average website conversion rate across industries ranges between 2.35% to 5.31%, meaning most visitors leave without taking action. We get how frustrating it is to drive traffic only to see visitors bounce off without converting.
That’s why we built BaxAnalytics to help you:
Understand why users abandon a checkout process
Spot lost opportunities and untapped revenue
Access actionable data tailored to your specific goals
Optimize your CTAs & fix engagement bottlenecks
But we don’t stop there! We empower businesses with the right data they need to optimize user experiences and turn more visitors into loyal customers.
By solving conversion rate optimization (CRO) challenges, we help businesses thrive in an increasingly competitive market.
Meet Our Founder
Lani Sodunke
Founder
As a cybersecurity enthusiast and digital marketing specialist, I’ve spent years driving traffic to websites, building campaigns, analyzing data, and watching numbers go up. But one thing always puzzled me — why do so many visitors leave without converting? I’d optimize landing pages, tweak web copy, experiment with design, and track excessive amounts of user data, but it still felt like shooting in the dark. I was missing something…… “an in-depth understanding of what my users were actually experiencing on my site”.
Then it hit me — if I could see my website from the visitor’s perspective, I’d know exactly where things were going wrong. I wouldn’t be guessing, I’d be fixing real issues that users face. But as I searched for tools to help me do this, they were either expensive or I encountered another problem and privacy was mostly at the forefront.
As someone passionate about cybersecurity (Story for another day), I needed a tool that could provide detailed insights without compromising user data or privacy. That’s when the idea of BaxAnalytics came about.
My goal with BaxAnalytics is simple — to help businesses and individuals like me stop guessing, understand visitors better, and make quick data-driven improvements to increase conversion, all without compromising privacy.
“It’s not just about looking good online, it’s about making every visit count.”
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